Donald Trump Suggests Boeing Should ‘Rebrand’ 737 Max 8 Planes After 2 Deadly Crashes ,
Donald Trump has some advice for Boeing after two of their 737 Max 8 planes were involved in deadly crashes within five months.
“What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name,” Trump wrote in a tweet on Monday. “No product has suffered like this one. But again, what the hell do I know?”
The former Apprentice host has a long history of branding businesses such as his famous hotels and casinos.
He even once made a foray into the world of air travel, launching Trump Shuttle in 1988 after taking out a $245 million loan to purchase several plane, Rolling Stone reports.
For two years, the real estate mogul flew commuter planes featuring amenities like gold bathrooms between New York, Washington, D.C. and Boston.
According to the publication, he surrendered ownership of Trump Shuttle to creditors in 1990 after he wasn’t making enough money.
Trump also once attempted to launch a travel booking site similar to Travelocity called Go Trump, which was dedicated to “the art of the travel deal.” The idea behind the site was that people could find the best deals for flights and hotels for their next vacation.
According to Rolling Stone, the site closed down in 2007. However, throughout his presidential campaign, the URL redirected to his campaign website.
Monday is not the first time Trump has offered his commentary on the 737 MAX planes. Following the fatal Ethiopian Airlines crash in March, the president tweeted that he feels planes are becoming “too complex to fly.”